Come along for a guided tour with owner Jack. We’ll explore the inner workings of the operation, meet the team, and discover the secrets to our sustained success. So buckle up and hold on tight – it’s enough to make your head spin!Learn from our screw-ups
You never forget your first screw. For Jack, it was right here in the warehouse, hot off the line back in '92. He was a changed man after that. He began to streamline operations. He embraced a strategic marketing plan. Over time the leads and new business started rolling in, and more product started shipping out. Now Complete Screw is a real cashmaker, Jack's got his groove back, and every new RFQ feels like the first time.
In his 23 years at Complete, Dan's seen a thing or two. There's no sneaking some cockamamy "future trends" past this guy. Marketing fads end, best practices change, but true north always points right back to his trusty Rolodex. Some might say his network is getting smaller, but Dan will tell you it's just getting more refined. It's all part of his patented 80/20 principle, which states that 80% of your sales come from the 20% of clients you send Scotch to at Christmas.
Louie's a straight shooter. His no-nonsense style keeps the line moving and production humming, allowing the final product to speak for itself. He wouldn't be caught dead "building the brand" or "creating awareness" or any other of those abstract, white-collar-nancy-boy excuses for hard work. No sir, he's not in the business of shootin' blanks. Whether he's on the clock or out for a walk with his best pals Smith & Wesson, Louie hits his mark every time.
After washing out of Silicon Valley in a blaze of glory, Ronnie turned down lucrative offers in sandwich artistry to help Uncle Jack run the family business. Now he's lobbying to lead the pilot program for Complete's VR experience, as well as ScrewU, an immersive Packing internship for students. Some say he's blinded by ambition, but Ronnie takes work-life balance and self-care seriously, leaving every day at 4:20 PM on the dot. He truly puts the 'pot' in nepotism.
My team is great, but when it came to marketing, they always just tuned me out. Finally I asked why. And wouldn't you know it, the same handful of reasons kept coming up.
Check out this list I put together for our last quarterly meeting, inspired by real conversations. It debunks a few common myths about marketing. Give it a read and you'll know if it's something you want to explore. And if not, no problem - more for us!